Doughmasters

Venue: Doughmasters, Charlotte Street

Food: Rolled Sandwiches…i.e. wraps

Cost: £3.65-£4.25

Rating: 63%

http://www.doughmasters.co.uk/

First and foremost I must take issue with Doughmasters’ bold claim to be the “Creators of the popular rolled sandwiches”.  In my humble opinion these ‘rolled sandwiches’ are suspiciously similar to what are commonly known in the industry as ‘wraps’. Wraps masquerading as ‘rolled sandwiches’ through a shrewd marketing tactic does not hide the fact that they are indeed…wraps.

I also imagine the Mexican community would raise their eyebrows at the assertion that the concept of the ‘rolled sandwich’/‘wrap’ was “born in the UK in late 1995”…in Soho…in Doughmasters.

Check out the (actually very impressive) website www.doughmasters.co.uk in order to make your own minds up on the matter. Let me know if you share my views.

I was actively seeking a wrap when I stumbled past Doughmasters on Charlotte Street. Taking a friend’s (PS) recommendation on board, I plumped for the spicy chicken, cheese and spinach combination, which was a decent offering and one of a multitude of possibilities.

Their cooking device also intrigued me – the “two-step table top electric oven”. It was certainly unusual and my subsequent research tells me that it won Gold Medals at international invention exhibitions.

Yes, I too would like to visit an international invention exhibition…

Sadly the service and portion size did nothing to break my ponderings about the differences between a ‘wrap’ and a ‘rolled sandwich’. I have spent far too long thinking about this, so as they say in the film industry…that’s a wrap.

Taste 6

Portion size 5

Service 4

Speed 7

Originality 6

Choice 8

Workability 8

Office response 5

Value for money 6

Brand 8

Overall: 63%